It's okay if it both sounds appealing and also sounds really corny and douche-y, like some sort of Tim Ferris fantasy that involves cheating at Thai Kickboxing competitions and bragging about how you won by cheating.
You know what?
It is a little corny and douche-y to keep talking about location independence. It's the great Global Digital Nomad Dream, which maybe you're sick of hearing lauded everywhere. Sometimes I get sick of hearing about it.
I'm still talking about though, at the risk of great corniness and douche-y-ness - because - not gonna lie - even if it sounds a bit dumb and cliche to talk about, it's also kind of endlessly awesome to be actually living it, and I want you to have that endless awesomeness, too.
"But Carolyn!" you might object. "We can't all be location-independent occult solopreneurs! What about all the other jobs that there are to do? Who's going to buy the services I sell online if everyone else is doing it?"
Well, first of all: robots are going to do all those jobs very soon. Cars will drive themselves, etc. etc. And it's not just low-wage jobs that are on the line. IBM's Watson artificial intelligence program is already diagnosing cancer better than doctors can, and arguing cases better than lawyers.
So. Best create another option for yourself, pronto - one that's built around you and your deepest magical gifts, one that a robot can't duplicate, one where you and your human soul and its powers are indispensable to the operation.
And, second of all: don't you worry. While if you hang around some Facebook groups it can seem like everyone and their mom is an aspiring occult entrepreneur, actually, it's just not true.
Even among the small percentage of people who have the innate talent, many don't have the dedication, or stomach for it.
So, it may sound a bit cold but here it is: other magical people's commitment to living in denial about the ongoing robot job apocalypse is your opportunity.
Plus, you don't have to live on Thai beaches and cheat at their kickboxing competitions in order to enjoy the location-independent online business life.
You can stay right where you are, living your life with your friends and family, and just basking in the pleasure of not having to go to any rotten robot job, ever.
Okay, so now let's get our hands dirty. How are you gonna make your first $100?
Start with one-on-one work.
Why start with one-on-one work?
A lot of smart occultists interested in hiring themselves to go make them money online want to spring directly into teaching virtual courses or selling infoproduct-type-things.
That's understandable, because courses and infoproducts are readily scaleable (i.e., once you get the hang of it, you can bring in an ever-higher volume of customers and therefore more revenue for roughly the same amount of work) while one-on-one work is not scaleable at all.
There's only one of you and only so many hours in the day, so there's a very finite number of people that you can work with one-on-one.
However, if you're just starting to wiggle your toes in the waters of online audience-building and business, it's much, much easier to create revenue by bringing in clients who pay for one-on-one work than it is to sell courses.
Why? Well, for starters:
a) Offering one-on-one coaching, consulting, mentoring or done-for-you services (like spellwork, energy healing, tarot readings) allows you to get paid to learn the ins and outs of exactly what your clients struggle with and how you can solve their problems.
Doing one-on-one work allows you to figure out what kind of people you most enjoy working with, and it also allows you to figure out who you are best suited to help.
Here's an example from my own life: when I first started out coaching, I thought I would enjoy working with anyone who was into magic. Turns out that's not true.
As it happens, I find I most enjoy working with people who are leaders, innovators, and entrepreneurs in magic. Probably because I'm a Capricorn sun with Mars-Pluto conjunct in Scorpio: I've got this intense fascination with innovation and power. Go figure.
Still, I never would have fully understood that about myself if I didn't do a lot of one-on-one work in the beginning of my business. One-on-one work allows you to get paid as you figure out this giant existential business question of "who do I most want to serve?"
b) Overtime, as you do your one-on-one work, you'll find yourself repeating the same things over and over again to various clients. The same suggestions, the same exercises, the same insights.
You'll be repeating them because you'll find those are the gleaming hunks of wisdom that help your clients experience great results (i.e., great results in whatever arena of life they hired you to get them great results in: healing their intimacy issues, figuring out the best dates for their next business move, uncrossing their luck, improving their dating life, etc. etc. etc.).
And that's wonderful!
Because those things you hear yourself repeating: those are the key things that you have to teach to a larger audience. That's the kind of stuff you can create syllabi around and offer as a course.
Okay, cool, so now that we're in agreement that you're going to start with one-on-one work, you may find yourself wondering:
Q: How the heck am I going to get my first client?
Great question. Here's my answers:
1. Purchase the service you're selling from at least two or three other people.
This is a crucial and often over-looked step.
When you go through the buying process of purchasing someone else's coaching / spellwork / astrology / energy work / (or whatever kind of service it is you're going to be selling), you learn how other people do it, how they sell, how they deliver, how they handle customer service.
You learn what feels good to you, and what doesn't feel good.
Also: you practice valuing what you're selling.
If you hope to sell coaching services, for example, and you've never paid a coach, you're sending a strong message to your own unconscious mind that coaching isn't worth investing in and coaches don't deserve to be paid.
And that message to your unconscious mind will be a giant stumbling block to you as you go out and try to gain clients.
So, first things first: go find a coach you like and pay that coach well for her services. Start getting in the habit of holding and acting upon the belief "coaching is very valuable and worth paying for."
Take special note of what kind of wonderful results emerge in your own life as a result of you investing in coaching. For me personally, when I invested in being mentored by Christina Berkeley, I was able to make 5 times as much money in my business as I ever had before (I went from making around $20,000 a year to $100,000.)
Furthermore, within this process you learn how someone else goes about having a sales conversation with you.
Which brings me to my second point....
2. Drop any aversion you may have to sales conversations
Some occultists imagine that "online business" is synonymous with "not having to deal with real people" and they seem to want rather cozy activities like blogging and making fun social media images (marketing!) to spare them from ever having to have a sales conversation.
In my experience that's not a very tenable strategy.
Yes, you can get people to buy your services via well-done email marketing and sales pages and whatnot - and by some interesting karmic law, I've found it's likely that you won't be able to get those to work for you....
.... until you've built up your presence and your confidence and your mojo by putting your real ass on the real line in real sales conversations with real human beings.
Business involves sales. Period, end of story. No sales, no revenue, no profits, no business.
Since you've just hired yourself.... guess what?
You're now your own #1 salesperson!
Welcome to the hustle.
3. Have sales conversations. As many as it takes.
I know that the term "sales conversation" can sound a bit intimidating, or like you're trying to close deals on vacuum cleaners, but actually a "sales conversation" is just a conversation where you get to know your potential client and what they want, your potential client gets to know you and your services, and at the end of the talk you mutually decide whether or not to work together.
The only scary part really is the possibility that your potential client will say "no thanks."
I know rejection isn't pleasant, but as you've probably noticed, many things here on planet Earth are not pleasant.
I suggest that you start getting excited about experiencing unpleasant rejection in sales conversations, because it's only through experiencing the sensational discomfort of hearing "no" that you eventually get to hear lots of "yes"es that build your business.
Don't know how to find potential clients to have sales conversations with? Don't know how to have sales conversations?
That's cool - most of us magical weirdoes don't when we're just starting out. So I made a quick-start guide to finding potential clients and having sales conversations for occult entrepreneurs.
You can grab it by entering your email in the form below.